COMPARISON · 6 MIN READ

What does AI literacy training cost?

The short answer: in the Netherlands, e-learning with a certificate starts around €30 per person. Self-paced courses from known providers run €249 to €349. Live trainings run €395 to €495 per participant. In-company starts around €1,475 per group. The differences are large - and the most expensive option is not automatically the best choice for article 4.

The prices side by side

✓ Checked on 2 July 2026 on the providers' own websites. Links below. Dutch market, prices in euros.

Provider	Format	Price
Didev	e-learning with certificate	€30 to €50 per person
AI Skill Pass (this platform)	e-learning with exam, certificate and public verification page	€95 incl. VAT per person - teams from €30 per employee per year ex VAT
aigeletterdheid.academy	self-paced e-learning with certificate	€249 ex VAT per participant
Leraar.ai	self-paced course, teachers only	€349
UPD	live training	€395 ex VAT per participant
PwC Academy	blended programme for board members	€475
aigeletterdheid.academy	leadership masterclass, about 2 hours in-company	€495 ex VAT per participant
Hulz	in-company training, 3 hours, up to 10 people	from €1,475 ex VAT per group

Yes, we are in this table ourselves. That is why we state the check date and link to every provider - feel free to check.

Where the price difference comes from

Format. Live costs more than self-paced: a trainer, a half day, often a venue. Self-paced scales, and the per-person price shows it.
Tracking. Per-learner progress, test results and a dashboard are not included everywhere. That tracking is exactly what you need as article 4 evidence - a loose certificate without a record is half the job.
Brand. Consultancy brands charge consultancy prices. That can carry weight with boards, but the substance on AI basics, privacy and the AI Act differs less than the price does.
VAT. Consumer prices usually include VAT, business list prices exclude it. Always compare the same kind of price.

What the law actually requires

The honest story: article 4 of the AI Act requires no course and no certificate. Organisations must ensure sufficient AI literacy and be able to show their effort - an internal record suffices. A course with progress tracking and a certificate is simply the easiest evidence, not the legal bar. Our guide on proving AI literacy explains exactly how this fits. Read: proving AI literacy

What to check before you choose

Progress and test results per learner, exportable
A certificate someone else can verify, not just a PDF
Language: does your whole team get it in a language they truly understand
Price per person at your team size, incl. or ex VAT
Freshness: AI moves fast, ask how often the content is refreshed

SOURCES

This comparison follows the Dutch rules for comparative advertising (art. 6:194a BW): objective, like for like, verifiable and dated. Every price carries a check date and a source link.

THE COURSE FOR STAFF

AI literacy for staff, with proof attached.

Eight modules, an exam, and a certificate with a public verification page. For yourself or your whole team.

View the course · €95 For teams - from €30 per employee per year →